My brother Jim emailed me yesterday and told me about something that was bothering him. It seems he was watching The Today Show and they had a Consumer Reports segment on “tip-offs” and “rip-offs”. What got him upset was that they really ripped up the whole pet insurance industry as a big waste of money. As a loving and concerned brother, I think it really got to him. He is a really great brother, by the way.

So, I told him that in all honesty and in my opinion, they’re right about the current market for pet insurance. That’s why we’re creating VetCareComplete. Consumer Reports was just stating the obvious fact that there is a desperate need in the US for pet insurance that actually gives value back to it’s customers. That’s exactly what we’ve been saying. And that’s exactly what we are creating.

So, thanks Consumer Reports and The Today Show. Thanks for getting America ready for VetCareComplete. We now know, without a doubt, that they are waiting for us!

Love to all,

Dr. AJ